Media Coverage

	Campaign: I Want to be a Doctor When I Grow Up! Date: April 2008 Coverage Achieved: Seven Local News, Sunshine Coast Daily Pro-active local medical practice Medicine on Second who were last year awarded Queensland Practice of the Year have been overwhelmed with the response to their recently launched “Big Play Out” initiative where a doctor and a children's author visit local day care centres to increase small children's health awareness. To date over 25 day care centres around the Coast have registered for “Big Play Outs” to be held at their premises. >> See the article

	Campaign: Twenty20 Weight Loss Challenge 1/4 way weigh in Date: March 2008 Coverage Achieved: Seven Local News, Sunshine Coast Daily The aim was to get 20 overweight men on board but now 30 guys keen to drop some kilos have officially enlisted themselves for the 2020 Weight Loss Challenge which was launched just last month, with several others ‘unofficially’ participating too. All are consistently losing at least a kilo a week, and some are electing to get serious by engaging personal trainers from Beach House Fitness, the Challenge’s dietician Sally Livock and health advice from medical practice Medicine on Second. >> Read the full press release >> See the official Weight Loss Challenge web page

	Campaign: Twenty20 Weight Loss Challenge launch (February 2008) Coverage Achieved: Seven Local News, WIN TV, ABC Sunshine Coast, Hot 91FM, Sunshine Coast Daily Following the success of the new Twenty20 cricket format, local doctor, entrepreneur and philanthropist Dr Michael Ryan will this week launch his own Twenty20 program – the Twenty20 Weight Loss Challenge. The concept is simple: take 20 middle aged local males, and get them to lose 20 kilos in just 20 weeks whilst raising cash for charity. >> Read the full press release >> See the official Weight Loss Challenge web page

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