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Twenty20 Weight Loss Challenge Launch

Date: February 2008

Coverage Achieved: Seven Local News, WIN TV, ABC Sunshine Coast, Hot 91FM, Sunshine Coast Daily

Following the success of the new Twenty20 cricket format, local doctor, entrepreneur and philanthropist Dr Michael Ryan will this week launch his own Twenty20 program – the Twenty20 Weight Loss Challenge.

The concept is simple: take 20 middle aged local males, and get them to lose 20 kilos in just 20 weeks whilst raising cash for charity.

Read the full press release (Word DOC)